Icons Cup — Melbet's Champions League Promotion for Players

Melbet has launched Icons Cup, a promotion tied to the UEFA Champions League — the top football event of the year, when audience interest in betting traditionally spikes. The promotion runs for the entire tournament season, from September 2026 to June 2027, and is designed for both existing and new players: the long format works well for retention and loyalty, giving players a constant reason to come back and place bets throughout the season.

The mechanics are simple and transparent. Players place bets on Champions League matches and earn promotional tickets — for single bets, accumulators, and deposits. For every 3 tickets collected, a scratch card is awarded with a guaranteed bonus: a free bet, bonus points, or extra tickets for entry into the super-prize draw. Up to 3 scratch cards can be opened per day, so activity is rewarded regularly rather than just once.

Beyond the guaranteed bonuses, tickets also enter three major prize draws tied to key stages of the tournament — the group stage, the playoffs, and the final. The prize pool includes cash prizes of up to $10,000, along with free bets and bonus points for dozens to hundreds of winners in each draw.

For partners, this is a rare case where a single news hook works for almost a year — there’s no need to come up with new content every week. The Champions League consistently draws high audience interest, and the clear mechanics with guaranteed bonuses and major prizes make the offer concrete and easy to explain to new players. Use the promotion in your content throughout the season — it works as both an acquisition tool for new registrations and a retention tool for players you’ve already brought in.